Creative Studios created the Battlefield 3 cinematic for W+K and Electronic Arts global online launch campaign.

Wieden+Kennedy approached Visual Art with the mission to bring life to the Battlefield 3′s front man “Man on Fire” in a 15-second cinematic. There was an idea that “Man on Fire” repitivly coming towards the camera in full attack, and Visual Art took this idea to its full potential. We really pushed the photoreal look as far as we could, as you can see at the “Behind the scenes”, and then treated it to look like the keyart in the game.